Discovery & Story
- Discovery: the product, the trades and the patent, with the inventor
- Message: one line that lands, “Built for The Draw.”
- Structure: 7 sections, from the hook to the pledge
A tradesman invented a new way to carry a hammer, with a patent pending and prototypes headed to job sites. In 2 weeks I designed and built the page that explains it in seconds and turns interest into sign-ups and pledges.
Landing pageDesign + build
2 weeksKickoff to launch
Patent pendingFiled 2025 · field testing now
HammerHead is a body-mounted carry system for tools, starting with the framing hammer. It was designed by a working tradesman, holds through climbing, kneeling and ladder work, and comes out with one hand. The patent was filed in 2025.
Nobody had seen anything like it, and tradespeople don’t trust a slick pitch. Nilo needed a page that explained the system fast, spoke the language of the job site, and gave early believers three clear ways in: register interest, test a prototype or reserve a spot.
Six things that stop a tradesman from signing up, and how the page answers each one.
One page that goes from “what is this?” to “count me in”.
The hero and the architecture show what it does and why it’s different.
Specs and a 3-stage roadmap answer the sceptic in every tradesman.
Pledge $25 to $200 for founding pricing. The card isn’t charged today.
“I’d highly recommend hiring. He went above and beyond to deliver a great product.”
Seven sections in the order a sceptical tradesman needs them.
A bold hero with two clear buttons: Register Interest and See The System.
The retention threshold and “Platform. Any Tool.”, one idea per card.
Receiver plus node, one-handed use, injection-mold-ready, patent pending.
A spec table and a 3-stage roadmap that make the product feel real.
A 10-question survey built for thumbs, plus a call for field testers.
Pledges from $25 to $200, founding pricing, and “Your card will NOT be charged today.”
Story first, then design, then build. Nilo approved the design before any code was written.
New products, pre-orders and waitlists. Tell me about yours in a short guided form and get a clear plan and a fixed price before any design or code.
