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Case Study · Shopify Store Redesign

Bolo Supply Co. A Shopify Store Made for Makers

A Portland supply brand for bolo tie makers needed a store as well-made as its products. In 3 weeks I rebuilt it around easier shopping, offers you can’t miss and a story worth reading.

  • +63%Revenue growth
  • 2.4xConversion rate
  • +71%Organic traffic
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Bolo Supply Co. Shopify store shown on a laptop and a phone ShopifyLiquid · Klaviyo 3 weeksKickoff to launch “Very happy with his design work.”Jasha K., Founder
The Brief

A Craft Brand That Deserved a Better Store.

Bolo Supply Co. is a Portland, Oregon shop with everything makers need to build their own bolo ties: braided leather cord, tips and slides, stone cabochons and complete kits. It began because supplies for bolo tie makers were scattered across many sellers, with uneven quality and constant backorders.

The products were beautiful. The old store wasn’t doing them justice. Jasha wanted a Shopify store that felt as premium as the parts, made the right one easy to find, and turned more visitors into buyers, on phones as much as on desktop.

What success looked like

  • More sales and conversions
  • A premium brand feel
  • Products shown with rich visuals
  • Faster pages
  • More organic traffic
  • A simpler checkout
The Challenge → The Solution

Six Problems. Six Fixes.

Each problem in the old store got its own, specific answer in the new one.

  1. Outdated designThe store looked dated next to the quality of the products.
    Craftsmanship-first brandingA hero that sells the craft, “Craft Your Perfect Bolo Tie”, and a Pacific Northwest story told with pride.
  2. Hard-to-find productsCords, tips, slides and stones in many sizes and finishes, with no clear way to browse them.
    Shop Bolo ComponentsClear paths into Leather Cord, Tips & Slides, Stones and Bolo Tie Kits, from the menu and the homepage.
  3. Low conversionsVisitors browsed, but too many carts were left behind.
    A layout built to convertBest Sellers with star ratings up front, offers in the top bar and a streamlined checkout.
  4. Slow pagesLoading times were costing attention and sales.
    Speed optimizationA lighter storefront so products appear quickly on every device.
  5. No email marketingNo way to bring first-time visitors back.
    Klaviyo + analytics“Join our community of makers” with 10% off the first order, email through Klaviyo, and Google Analytics to track what works.
  6. Weak on mobile and searchNot mobile-friendly and not set up for SEO.
    Mobile-first, SEO-readyDesigned for phones first, with clean SEO structure and a “How to Make a Bolo Tie” guide under Learn.
The Results

A Store That Sells Like It Looks.

+63%Revenue growth
2.4xConversion rate
+71%Organic traffic
3Weeks from kickoff to launch
Shopify analytics snapshot
In the client’s words
“Muhammad is really great to work with. He’s very receptive to feedback, and works efficiently and effectively. Very happy with his design work.”
  • Design approved before a line of code
  • Live in 3 weeks, on schedule
  • Rated 5 stars on Fiverr
JK Jasha K.Founder, Bolo Supply Co. ★★★★★Verified Fiverr review
Inside the Store

Every Section Has a Job to Do.

The homepage walks a maker from “I want to make one” to “it’s in my cart”, one section at a time.

  1. 01
    A hero that sells the craft

    “Craft Your Perfect Bolo Tie”, with a clear promise: tradition, durability and design.

  2. 02
    Offers in the first line

    The top bar carries bulk discounts up to 50% and free shipping over $50, on every page.

  3. 03
    Best Sellers with proof

    Star ratings on every card. The 4mm braided leather cord alone shows 188 reviews.

  4. 04
    Shop Bolo Components

    Leather Cord, Tips & Slides, Stones and Kits, each one tap away, plus a Just Arrived row.

  5. 05
    Born in the PNW

    “Our Story” and “Made by Makers for Makers” build trust in a small Portland brand.

  6. 06
    Reviews, then Stay Connected

    Real customer testimonials, followed by 10% off the first order for joining the list.

The store in numbers
  • 21Products live
  • 4Collections
  • 188Reviews on the top seller
  • $50Free-shipping line
  • 50%Top bulk discount
  • 10%Off for joining the list
The Process

How the 3 Weeks Went.

Jasha saw and approved the design before any code was written.

Week 1Days 1–7

Plan & Design

  • Discovery: the brand, the customers and competitor stores
  • Wireframes: page structure and the shopping flow
  • Design: a clean, premium look, approved before building
Week 2Days 8–14

Build

  • Shopify development: theme, product pages and the 4 collections
  • Integrations: Klaviyo email and Google Analytics
  • SEO setup: structure, titles and descriptions
Week 3Days 15–21

Test & Launch

  • Testing: phones, tablets and every main browser
  • Speed checks: with PageSpeed Insights
  • Launch: go-live and support after launch
Built with ShopifyLiquidJavaScriptHTML5CSS3KlaviyoGoogle AnalyticsPageSpeed Insights
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