Research & Design
- Research: how leading DTC furniture stores sell big-ticket pieces
- Structure: 9 room-based categories and a 9-section homepage
- Design: a warm, lifestyle-led look for desktop and mobile
Can WordPress sell a $2,000 sofa as smoothly as the big direct-to-consumer brands? I built this WooCommerce concept, modelled on Burrow’s modular furniture store, to prove it can.
WooCommerceElementor Pro
3 weeksBlank page to store
Modular by designPieces that adapt, move and grow
Direct-to-consumer furniture brands like Burrow set the bar online: rooms that feel real, modular products explained simply, clear delivery promises and pay-later financing before the cart. Most run on custom or enterprise stacks that a growing furniture business can’t justify.
This concept asks one question: can WooCommerce deliver the same experience? I rebuilt the key patterns of a modern modular-furniture store in WordPress, so furniture and home-decor brands can see exactly what they’d get, and own it outright.
Six reasons shoppers hesitate on a big-ticket piece, and the design answer to each.
The same shopping experience, on a platform the business owns.
Nine clear categories and a sale that’s impossible to miss.
Lifestyle photos and modular stories show how each piece fits.
Reviews, delivery info and pay-later options, before the cart.
Built on WordPress + WooCommerce: no lock-in, no monthly platform fee.
Each step lights up where it sits on the page.
Sale, free shipping over $2,000 and pay-later financing, before anything else.
The hero and the first product row show what other people already love.
Everyday furniture headaches, each paired with the piece that fixes it.
Big lifestyle photos that sell the room, not just the sofa.
Star-rated customer reviews and top-rated products close the doubt.
How fast it ships and what it costs, answered before anyone has to ask.
The same process a client project follows: research, design, build, test.
I’ll build it around your products, photos and prices, on WooCommerce or Shopify. Start with a short guided form and get a clear plan and a fixed price.
